Tuesday, April 9, 2019
Source Review for Text Essay Example for Free
egressset Review for Text EssayIn the article Unleashing the power of the yearbook topic at DTCC, Goldstein (2005) points out the reason why communication opportunity and unique marketing should be seized. This article is related to the cut across of efficiently communicating of the annual report however, it is not a useful source for its limited relevance and potential twist.This article is close marketing process and communication. Goldstein (2005) argues that annual report layaboutnot reach readers whatever in which form, online or printed, if the report is not modern. In order to support this argument, Goldstein presents several advantages of annual reports. Annual report provides a chance to coherent forward-looking stories and to shows how to perceive a company. A companys annual report is also the best opportunity to leave a deep impression to shareholders so that staffs can provide a unique voice to tell a clear and consistent story about the direction and incre asingly diverse shareholder audience can be resonated with staffs.There is potential bias on the part of the author, which is a decrease to the reliability of the source. Base on his own experience and picture, Goldstein (2005) makes his opinion subjective. Else, the author is a managing director of Depository Trust and Cleaning Corporations (DTCC) this reduces the reliability of the information since it can be viewed as a form of self-promotion.The limitation is that the author puts himself in DTCCs position, and it makes his opinion narrow. Although the author offers more or less suitable advice on making a better annual report, for instance, choosing a central theme and maturation a secondary theme, etc. Most of the examples come from authors personal experience, so in that respect is not enough evidence to prove the authors opinion.Goldstein, S, 2005, Unleashing the power of the annual report at DTCC, Strategic Communication Management, Vol.9, Issue.3, P30-33.
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